
Why Choose 'Build Your Equity Why' Guide?
Step-by-Step Guidance
Build Your Equity Why is a 19-page, step-by-step guide to help you communicate why racial equity matters in your everyday work.
Create Your Equity Why
It can help you develop an internal statement that explains why equity matters to your organization and its work, guiding your equity approach.
Build a Shared Language
You will create a shared language within your team to effectively talk about equity in your work, fostering understanding and unity.
Lost for the right words when talking about your organization’s racial equity commitment?
Your Equity Why is a clear statement of why racial equity matters in your day-to-day work. It drives your organization’s leadership, values, behaviors, systems, and processes. Unless your team understands the why of racial equity, executing the “how” of individual strategies is incredibly difficult.

What is the difference between your Equity Why and a public statement?
Your Equity Why is an internal statement that explains why equity matters to your organization and its work. It anchors your equity approach. You do not have to share it publicly. The power of building your why comes from creating a shared language for how to talk about equity in your work. However, some clients use their Equity Why in their public statements. To create your Equity Why in four steps: 1. Gather the data you use most often 2. Identify your most pressing public policy priorities 3. Plan your action steps 4. Write your Equity Why These four steps will help you and your team communicate the value of equity in your everyday work.
What People Are Saying
The Equity Why Guide equips organizations to communicate the value of equity effectively.
Working on our Equity Why helped me understand that [in our organization] it is presumed that we are all in the same place in our equity journey when we are not.
Create Your Equity Why
Unlock the Power of Clear Communication in Chaotic Times
Pick up the Build Your Equity Why: A 4-Step Guide to help you find the words to describe why equity matters in your work.
$47.00